Number of rooms: 126
The hotel has significantly increased its total turnover (+249.27%) thanks to targeted actions to increase the online visibility.
The strategy to increase the turnover was studied in detail, through a sales strategy aimed at an overall improvement in the hotel’s results. Furthermore the proper definition of the product was also of great importance to increase the average daily rate and intercept the identified target.
The positioning and definition of the identified market have been of great impact in the strategy. The study and rearrangement of the product has allowed the whole strategy to achieve the established objectives.