Dalai Lama Village
Location: Promiod - Chatillon (AO)
Number of accommodations: 18
Repositioning a hotel and placing it in its most suitable context, this is the real challenge.
The results? +92.26% in turnover, +80.69% in sold nights with an increase of +35.01% in the average rate.
The strategy implemented has made it possible to use the OTAs in a different way, significantly increasing visibility and traffic on the proprietary site. A strategy built on a correct brand positioning through the use of the main social networks and tailor-made campaigns, together with the constant monitoring and dynamic pricing.
A multi-channel strategy carefully studied down to the smallest detail has made it possible to increase the average daily rate of approximately 35%, maximizing every single available date.