Location: Cervinia (AO)
Number of rooms: 20
Substantial increase in terms of nights sold and turnover with a slight increase (+3.92%) in the average daily rate: selling at the best moment at the best rates was the right strategy.
A proper strategy that has led the structure to increase both the turnover and the final profit, exploiting a management mainly based on fixed costs, which have decreased as a unit value as a consequence of the greater number of nights sold.
The continuous changes made to the minimum stay, the cancellation policies examined on the basis of the proper booking window and a carefully studied dynamic rates plan have allowed the hotel to achieve a +46.80% in terms of Revenue compared with the numbers of the previous year .