Location: Piedmont (MI)
Not just short stays: the strategy had as its main objective the definition of a proper target. This step has made it possible to reach an occupancy rate of 96.42% per year, identifying customers with medium-long stays. The consistent increase in turnover comes from the meticulous attention paid to the sale rates which is the core of the strategy.
The initial focus was on finding the proper target, optimizing the product and enhancing the sales strategy. This led us to identify rates designed specifically for business customers during the week and for leisure customers for the weekend.
A complementary presence of long-term and short-term customers has led the hotel to achieve the desied goals.